Our Team
Jem Logan
Currently enrolled in the Fish and Wildlife Technician program at Fleming College, I have always had a deep-rooted passion for fishing, and the outdoors. As the CEO and Lead Product Designer of JL Flies, I am responsible for crafting each product by hand, ensuring quality and authenticity in every design.
My expertise in fish and wildlife fuels my creativity, allowing me to develop innovative, high-performance flies tailored for anglers who value precision and craftsmanship. Beyond product creation, I oversee business operations, product development, and strategic growth, ensuring JL Flies continues to evolve while staying true to our mission.
Sawyer Kerr
Currently pursuing a BSc in Biology and Business Administration at Trent University, I bring a unique blend of scientific knowledge and business acumen to my role at JL Flies. As the Marketing & Social Media Coordinator, I manage brand presence, digital engagement, and content strategy, ensuring our message reaches the right audience.
Beyond marketing, I also handle behind-the-scenes operations, supporting key business functions that keep JL Flies running smoothly. From strategic planning to logistical coordination, I work to strengthen our brand and mission. Passionate about both business and environmental conservation, I am dedicated to growing JL Flies while fostering a community that shares our values.