As a dedicated fish and wildlife technician, outdoor enthusiast, and advocate for sustainable living, my mission is to preserve and protect fish species while promoting responsible and ethical fishing practices.

In addition to my commitment to conservation, I am passionate about supporting local communities by providing Canadians with high-quality, locally sourced, and handcrafted products. By emphasizing sustainability and ethical sourcing, I aim to offer gear and goods that reflect a deep respect for nature and outdoor traditions.

My goal is to bridge the gap between recreation and conservation, fostering a culture of responsible fishing, environmental stewardship, and local craftsmanship—ensuring our waters and natural resources thrive for generations to come.

Jem Logan
Co-Founder | Fish & Wildlife Technician